User Interface Design
Modern, clean, minimal, attractive. These are the adjectives that describe the common thread in our approach to design which aims to provide an intuitive user experience which is enjoyable, productive, and hassle-free.
User Experience (UX) is everything. Digital portals are a critical touch-point that leave a lasting impression, and our creative team aims to ensure the quality of that experience boosts consumer confidence, enhances the brand quality, and ideally drives conversions.
Are you creating raving fans or frustrating potential customers?
Our creative process typically begins with stakeholder interviews, competition research, and a mood board exercise to help determine the overall aesthetic direction.
With a better sense of the desired 'feel', will then transform that knowledge into a set of full-color concepts that will mix all of the elements established in the wireframes into an engaging, attractive user experience.
There are countless combinations of devices, operating systems, and screen resolutions, which means being responsive is an absolute must for any modern digital experience to be successful.
Ensuring users can access your digital content in a meaningful way is critical to creating a positive experience. This includes ADA compliance to assist diasbled users in navigating the portal which is often overlooked and can create a liability for the business.
Solutions-oriented. Creating an abstract masterpiece that 'wows' the awards crowd but is a frustrates the average user is not the solution we aim to deliver.
Balancing function & form is a key challenge in our creative process, and we strive to deliver an ideal blend with priority on a functional, friendly experience over being the next Banksy.